Wonder Cotton Candy came to me looking for a unique and creative brand identity that defined them at their core and that attracted their dream audience. They seek to provide an elevated experience of a nostalgic treat, bringing the wonder of childhood back into our lives as adults one sugary puff at a time.
Our solution was to to create a brand that is fun yet sophisticated. We want to create an elevated cotton candy experience from the moment we first meet WCC, and we accomplish this by melting together these two styles to create something unique. We focused on key elements that were joyful, simple, and nostalgic.
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